Topics:
The Campaign Manual Series
Topic 1 - The Development of Campaign Strategy
- A Definition of Campaign Strategy
- The Political Consultant - what can I
expect
Topic 2 - Characteristics of the Candidates
- Physical, Intellectual, Emotional Characteristics - you and your
opponent
- What's so important about Name ID and Favorability Ratings
- History - Personal, Career, Civic - what to focus on
Topic
3 - The Candidate
- The Candidate - Appearance and Image
- Candidate Checklist - Questions to be asked …. and answered
- Candidate Do's and Don'ts - avoiding campaigning mistakes that hurt
- Candidate Fund-raising Activity - are you cut out for it?
- Developing "a thick skin"
- Protecting the family - is it their campaign too
Topic 4 - Characteristics of the Campaign
- Financial Resources
- Personnel Resources
- District Demographics
- District Geographic, Economic, Voting Characteristics
- Media Characteristics of the District
- Impact of Other Races, Election Regulations, Time Constraints
- Impact of Financial Constraints
Topic
5 - Developing and Implementing the Game Plan - Part 1
- Starting with the Candidate's Campaign
- Prepare, prepare, prepare - The Campaign Task List
- Without a plan…. is the campaign over
- Implementation - It's time for the action
- Understanding the voting groups
- Understanding voter methodologies
- Considering a prototype plan
- Building Name ID… how, how much
- How to create that favorable impression
Topic 5 - Developing and Implementing the Game Plan - Part 2
- Communicating the right message to the right voter group
- Cost effective communications with voter groups
- What to communicate to voter groups
- Establishing and reaching voter objectives
- Media strategy…what's free… what's not - getting coverage
- Campaign Activity - what are the choices
- What activity to use when - do's and don'ts
- GOTV - getting out the vote - strategies and techniques
Topic 6 - The Game Plan, Budget, and Cash Flow
- Why create a budget after you've created the Game Plan
- Are two budgets necessary
- Creating The Preface
- Developing the Political Timeline
- Creation of a realistic campaign budget
- Crisis management and damage control
Topic 7 - Organizational Flow Chart
- The Campaign Organization - the foundation
to success
Topic 8 - The Finance Committee
- Recruiting and organizing the committee
- Why Objectives
- Finance Committee Methods - tools to the end
- Letting the budget be the driving force
- Making use of the Internet… the truth
Topic 9 - The Fund-raising Game Plan
- Focusing on the fund-raising campaign
- Getting specific - the timeline and fund-raising schedule
- The Fund-raising Direct Mail Program - targeting for success and
savings
- The PAC solicitation program
- Out-of-District Fund-raising Program
- Organizing major and minor (Fund-raising) events
- What about the Candidate's role
Topic 10 - What the Opponent Will Be Doing
- First Stage - strategy and activity
- Second Stage - campaigning gears up
- Third Stage - moving into high gear
- Opposition Strategy and Tactics - how to counter
Topic 11 - Variations for Other Type Campaigns
- Spend time focusing on and getting the answers to your questions
about the differences regarding your campaign district.
- Learn the differences between The Congressional, the State
Legislature and local campaigning techniques as they apply to your
campaign
Topic 12 - Sample Plans That Work
- Discuss and create sample Political Game Plans and Field Operations
Manual based on plans that work
- Discuss and create a sample Finance Committee Operations Manual
based on your new understanding of campaign finance needs
- Review a sample Phone Bank Operations Manual that works